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2010 Kia Ray Plug-in Hybrid Concept

[ Thursday, August 5th, 2010 | by automotiveroom | under CAR, KIA ]

2010 Kia Ray Plug in Hybrid Concept Front Angle View 588x376 2010 Kia Ray Plug in Hybrid Concept

Kia Motors America (KMA) today unveiled the Ray Plug-in during a press conference at the 2010 Chicago Auto Show, advancing momentum of Kia Motors’ global alternative fuel and powertrain research program, and its sub-brand coined “EcoDynamics,” to develop innovative fuel-stretching and emissions-cutting technologies. The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee’d Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

2010 Kia Ray Plug in Hybrid Concept Front Side View 588x376 2010 Kia Ray Plug in Hybrid Concept

The stylish, aerodynamic Ray combines design and engineering for maximum efficiency, incorporating clean, flush surfaces minimizing any unneeded edges, a flowing profile and pronounced rear shoulder ending in a slightly high deck lid for reduced drag, touch-screen controls, drive-by-wire steering, “cool-glazing” solar glass and a lithium-polymer battery – all possible indicators of future technology from Kia. As a plug-in hybrid, Ray is designed to reach driving distances of more than 50 miles using its electric motor on a single charge, and has a fuel economy rating of more than 202 miles per gallon, and has a total range of 746 miles.

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EcoDynamics is the overarching design philosophy applied to make the Kia Ray concept efficiently functional and striking in appearance. A lowered mono-volume shape and a strong, curvaceous silhouette gives the Hybrid concept better aerodynamic properties than taller profile hybrid vehicles. Strong and lightweight materials are used to support the EcoDynamics philosophy starting with a tabbed LED Kia badge covered with a single piece of glass that extends over the hood and another piece of glass that extends from the cowl of the windshield to the rear header to offer occupants a spacious, airy feeling. An illuminated battery charge indicator display is hood-mounted, furthering the Kia Ray concept’s futuristic design. A tapering greenhouse cabin and a longer “tail” improve aerodynamics while reduction of drag is attained through a one-piece, smooth-as-glass, integrated underbody panel, narrow tire width and flush wheel design. Front driving lamps slide back to create openings for better air intake when the gasoline engine is being used and a sliding U-shaped deck-lid extends from the rear of the vehicle at higher speeds for improved coefficient of drag. In lieu of side-view mirrors and door handles, motion-detector cameras are mounted flush with the body for safe lane changing procedures and opening of doors. The result is an airframe on wheels. The front door opening features a forward cutout design for the feet allowing ease of entry. The rear door lines are very purposeful with rear-hinged coach doors, yet stylish because their height and shape improves ingress and egress.

The Kia Ray employs new “cool car” technology, including nano-laminate films and cool-glazing materials applied to the concept to dramatically reduce solar heat and demonstrate how keeping the interior cool will reduce air conditioning loads and greenhouse emissions. When the vehicle is parked in the sun, the solar cells provide a trickle charge that helps operate a cooling fan to reduce interior temperatures.

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The Ray Concept is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor, or both together. The Ray concept is front-wheel drive with a four-wheel independent suspension.

2010 Kia Ray Plug in Hybrid Concept Rear Side View 588x376 2010 Kia Ray Plug in Hybrid Concept

Furthering EcoDynamics innovation, the Ray concept’s advanced system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving. Custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires also improve Ray’s efficiency

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2010 Kia Ray Plug in Hybrid Concept Cockpit View 588x374 2010 Kia Ray Plug in Hybrid Concept