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2011 Hyundai Curb Concept

[ Monday, January 10th, 2011 | by automotiveroom | under CAR, Hyundai, New Cars ]
2011 Hyundai Curb Concept Front Angle View 2011 Hyundai Curb Concept

2011 Curb Concept

Hyundai California Design Center and Hyundai Motor America presented the world debut of the 2011 vehicle during a press conference at the 2011 Detroit International Auto Show. Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers. Curb is also a test bed for future Hyundai Blue Link™ and vehicle connectivity technology.

The inspiration for Hyundai Curb Concept came from the need to evolve Hyundai’s “Fluidic Sculpture” design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the ‘technology rugged’ design direction for Curb was formed.

The Hyundai Curb is the seventh vehicle (hence the HCD-12 codename) to be designed at the company’s California Design Center. The Curb is powered by a turbocharged 1.6-liter Gasoline Direct Injection (GDI) four-cylinder engine mated to Direct Shift Gearbox (DSG). This powertrain develops 175 horsepower and 169 lb. ft. of torque. By adding Idle Stop and Go (ISG) technology, the Hyundai Curb Concept would deliver 30+ miles per gallon in the city and 40+ miles per gallon on the highway.

The roof also features pop-up roof rack towers, demonstrating the perfect blend of being rugged, yet high-tech. Curb has a lighted clam shell rear hatch, also opened via a touchpad for loading gear and a third rear access door for easy passenger ingress and egress.

In interior, there a large acrylic screen with multiple zones allows information to be passed between passengers all via a touchscreen that appears endless. There are also monitors in the back of the headrests. A Heads Up Display (HUD) provided by Continental with navigation keeps the drivers eyes on the road, while passengers search for their favorite channel on Pandora. Drivers are able to navigate their music via a 3-D carousel of album cover art as well as view the related cover art for a currently playing track.

And Inside the Curb, a driver could be listening to their favorite station on Pandora, cruising the city and get a phone call from a friend. Using Blue Link, the caller’s location shows up as a Point-of-Interest (POI).